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In the last decade, mobile apps have positioned themselves as one of the most effective tools for companies, especially in the field of e-commerce. because the applications facilitate the lives of users, promote interconnectivity and improve the experience in the acquisition of products and services.
According to a study carried out by the Flurry Analytics company, the average user spends around 5 hours a day on their phone and more than half of this time is spent on apps. In 2017, revenue through apps generated a total of 76 billion dollars.
In short, the use of apps changed the dynamics of the market forever. Therefore, the implementation of these systems in business models is a fundamental pillar for the growth of every startup.
Next, we will delve more into the importance of mobile applications for business, especially startups, we will talk about the benefits of app development for brands, industry trends and some success models to obtain profitability from your app. Let’s go there!
Benefits of having a mobile app for your business.
The importance of apps today
Mobile applications are the reason why users spend more and more time on their phones, as these simplify much of the processes of everyday life such as shopping, communications, and entertainment. The implementation of mobile apps is a powerful strategy to innovate in the UX, improve the buyer journey, maintain loyalty and good brand positioning.
Here’s how mobile apps drive companies:
Benefits of mobile applications
Startups require a solid sales strategy to enable the growth of the company and its economic sustainability. In this sense, the importance of apps in companies lies in their versatility to generate income and optimize purchases. With a mobile application, you can acquire income through advertising, regular or single subscription, premium services, and downloads.
Likewise, the user can be offered different digital methods to make the purchase quickly, safely and easily. This favors the return of clients and a good flow of sales.
Positioning is a fundamental factor when it comes to promoting young companies. The applications allow the presence of startups to work with two tactics.
Always stay present and accessible on the user’s phone, without having to force them to enter the web or third-party servers
Acquire notoriety in other corners of the Internet with a wide audience, such as Google Play and Itunes stores.
Innovation and news
All successful companies have one thing in common: they are geared towards technological innovation and keep pace with market trends. In a world where the user demands immediacy, simplification, and hyperconnectivity, apps can meet the needs of today’s customers in any niche in the market. Similarly, they are programs so versatile that they allow companies to develop disruptive ways of presenting their services to the public. With this, the scalable models of startups can maintain their validity over time.
The importance of apps in other aspects of the user experience has already been mentioned, but personalization is a significant feature. The applications give the consumer the impression that the service is tailored to them, which favors identification with the brand. In this way, companies offer more humanized services and can take the user by the hand throughout the purchasing process. In this way, the transaction or exploration of the product is facilitated in close language and with immediate actions.
Startups can use push notifications systems to “chat” with their users about news, content and other relevant topics that maintain interest in the service.
App downloads increased 8% in 2017 and the sector is projected to continue to boom steadily in the coming years. Even though the figures show the potential of these programs, there are still many companies that are reluctant to implement them in their business models, either because they are unaware of the scope of the apps or for fear of disruptive changes.
In this tirade, businesses that dare to experiment with new technologies end up taking the lead in the market, managing to obtain a differential advantage compared to companies with traditional models, and positioning themselves in the minds of a new generation of consumers,